A Dubai-based AI product company

Win customers.Spend less time on admin.

Practical AI for small business owners. Simply Ledger brings receipts and accountant handoffs together. Simply Build connects your website, enquiries, bookings and follow-ups. One shared platform behind both.

Platform built. Now piloting with small businesses and accountants.

Find the right product Start a receipt pilot

Launching from DIFC, Dubai · Founded by a business owner and licensed pharmacist with a master's in fintech

Our focus

Two products. Real business value.

Pilot testing

Simply Ledger

Capture a receipt. Get it to your accountant. Get back to business.

Capture receipts with a photo, including through WhatsApp
Organise business expenses and share them with your accountant
Reduce missing receipts, manual entry and month-end admin

How it works

Capture your receipts with a photo.
Review extracted details and flagged items.
Share reviewed records with your accountant.

First 20 receipts free once · Starter AED 199/month: 100 receipts, 2 users, 1 entity · prices exclude applicable VAT

Who it’s for
Small business owners and the accountants who support them

Start a receipt pilot See how it works

Pilot testing

Simply Build

A better website. Smarter workflows. More room to grow.

Build a professional website that turns interest into enquiries
Connect forms, bookings and customer follow-up
Automate repetitive work with practical AI workflows

How it works

Tell us where enquiries or admin get stuck.
Build your website and agree the workflows to connect.
Launch, test the customer journey and keep improving.

Founding client offer: AED 3,500 build · optional care AED 350/month. AI workflows quoted separately.

Who it’s for
Small businesses ready to improve their digital presence and operations

Discuss my website See how it works

Our product suites

One platform. Three connected suites.

Pilot testing

Financial Suite

Connected research, portfolio intelligence, verification and broker deals.

Simply AnalystResearchOpen Simply Analyst ↗Simply ManagePortfolioOpen Simply Manage ↗Simply VerifyVerificationOpen Simply Verify ↗Simply Broker DeskDealsOpen Simply Broker Desk ↗

Simply Govern · governance built into this suite

Who it’s for
Businesses, brokers, analysts and portfolio operators

Explore Financial Suite ↗

Pilot testing

Clinical Suite

Connected health context across wearable signals, medical history and clinical review.

Simply WearableSignalsOpen Simply Wearable ↗Simply Med HistoryTimelineOpen Simply Med History ↗Simply ClinicalCare contextOpen Simply Clinical ↗

Simply Govern · governance built into this suite

Who it’s for
People, clinics, pharmacies and healthcare providers

Explore Clinical Suite ↗

Pilot testing

Business Suite

Practical AI for receipts, websites, automated workflows and everyday business.

Simply LedgerReceipts & accountingOpen Simply Ledger ↗Simply BuildWebsites & automationOpen Simply Build ↗Simply Use AIEveryday AIOpen Simply Use AI ↗Simply CareerCareerOpen Simply Career ↗Simply Job SearchJob searchOpen Simply Job Search ↗

Simply Govern · governance built into this suite

Who it’s for
Individuals, founders, small businesses and job seekers

Explore Business Suite ↗

The platform

Why one company, many products

Every Get Simpl AI product runs on a shared foundation, so each new product launches faster, safer and with governance built in from day one.

Shared infrastructure

One cloud stack, identity and data layer across the portfolio

Governance built in

Simply Govern audits AI activity across the portfolio

Regulated-industry DNA

Designed for healthcare and financial compliance from the start

Faster to market

New products reuse proven components instead of starting from zero

Investors

For investors

Get Simpl AI is entering the small-business market through two everyday needs: getting receipts to accountants and building a stronger digital business. Simply Ledger and Simply Build serve the same customer base, creating opportunities for referrals and cross-selling while reusing one shared platform.

Structure: DIFC incorporation in progress, with product ventures planned underneath
Commercial focus: Simply Ledger and Simply Build
Pilot value: less receipt admin, better customer enquiries and more efficient workflows
Stage: Pre-seed · platform built, products in pilot · seeking US$750,000

Request investor deck ↗

Founder

Built by an operator.

Alfan Mithani

RPh, MFIT · Founder & CEO, Get Simpl AI

Alfan holds a Master of Financial Innovation & Technology (fintech) from Smith School of Business at Queen's University, and is a licensed Canadian pharmacist with 35 years of frontline healthcare experience.

As the owner of Integrated Wellness, an integrated pharmacy, medical clinic and wellness provider, he lived the day-to-day reality of running a complex small business: the receipts, the reconciliation, the admin that pulls you away from growth. The tools he needed didn't exist, and other owners told him the same. Get Simpl AI builds them: practical AI for high-trust environments, where clarity, human oversight and real-world outcomes matter.

Connect on LinkedIn ↗

Our point of view

Technology should feel less like technology.

AI is powerful. But power is only useful when people can understand it, trust it and put it to work.

We design around real decisions, real workflows and real lives—then remove everything that gets in the way.

Contact

Let’s make something complicated feel simple.

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Prefer to talk? Choose a time for a 30-minute introduction.

Book a 30-minute call ↗

alfan@getsimpl.ai · DIFC, Dubai (incorporation in progress)